How Wholesale Mortgage Lenders Can Attract More Qualified Buyers
With several loan options available, customers turn to wholesale mortgage lenders for their advice and expertise. Lenders can use these advertising techniques to find more clients, helping more people secure their dream homes.
Lead Magnets
Lead magnets offer a free gift in exchange for the viewer’s contact information. A lender could provide a free e-book, discounted rates, email newsletter, free consultation, or another service. The lender can follow up later when the customer enters their name and email address to unlock the service.
Companies can quickly gather thousands of email addresses with this method. Once the lender reaches out, the loan-seeker engages with them and may eventually close the deal. The free service also creates positive associations with the company in their minds.
Social Media Ads
Social media platforms like Instagram and Facebook allow companies to advertise their posts for a fee. Companies choose their demographic, set the duration, and promote their advertisement. The post appears in feeds with a sponsorship label. People who don’t follow the account see the post and potentially follow the profile, generating more leads.
Lenders can promote videos, industry announcements, company-related events, photos, blog posts, and more. Incorporating relevant hashtags helps them reach even more people. Once the advertisement launches, the platform provides analytics so that businesses can gauge their success rate. Successful ad campaigns reach tens of thousands of people in a few days.
Content Marketing
Content marketing is crucial for appearing in the top results when customers seek lenders. For example, if they search “different types of mortgages,” a lender’s website could have the answer. Customers learn about the lender while they’re on the website and call them to discuss their options.
This blog post itself is an example of content marketing. Lenders don’t just view an advertisement–they learn advertising techniques that help them expand their business, making the post a valuable resource instead of a website filler.
Direct Mail
Instead of waiting for clients to see an advertisement, lenders use direct mail to reach clients directly. Types of direct mail include fliers, postcards, letters, brochures and catalogs.
Direct mail usually includes social media handles so that readers can follow the business online, plus the operation’s address and contact information. Coupons or announcements, such as the launch of a new lending firm, add value to the advertisement.